About us
Products your family already trusts, without the guesswork.
We started auras because finding the wellness products our community grew up with meant paying too much, waiting too long, or hoping what arrived was the real thing.
How it started
It started with a phone and a folding table.
We started auras as a couple with a few units and a lot of faith. No warehouse, no office — just us, buying small batches and figuring it out as we went.
In the early days, we packed orders at parks and breakfast spots because that was the only time we had. Between bites and phone calls, we were labeling, wrapping, and shipping.
That's still the spirit behind everything we do. Every product we carry, we believed in before we sold it. Every order that leaves our hands, we packed ourselves at some point.
How we pick products
If it works, we carry it. If it doesn't, we don't.
We look for products that actually get results for people — not what looks good on a shelf. We source the best version from suppliers in Los Angeles, and if nobody has brought it over yet, we go find it.
For auras, we go further — working with formulators to build each formula from scratch, FDA standards from day one.
The best product at the best price. That's it.
What we stand for
Three things we don't compromise on
I sell the same things I keep in my own cabinet. That is the whole standard.
Jorge
Founder, auras
Come see what we carry.
Browse the catalog, or catch us live on TikTok where we answer questions in real time.